5 Ways to Generate Leads with Live Chat

We’re all looking for the most effective ways to generate truly qualified leads at the best ROI. If you’re not using live chat or a form of Conversational Marketing as a tool in your toolbox to reach this goal, you’re missing out on a massive opportunity. 

Live chat is one of the most effective ways to generate marketing qualified leads from your organic SEO and paid efforts. Not only that but using live chat is also an excellent way to truly engage with the people trying to connect with your brand online.

In this article, we’ll talk about some aspects to consider when it comes to live chat and how to optimise your approach to generate more top-quality leads.

Live Chat Lead Generation Starts with Strategy

There is no “one way” to use live chat to generate leads because every company is unique. Truly, your perfect strategy will likely look different from another company’s, so it’s all about knowing your goals. 

Step one is to ask yourself: “what do I consider to be a truly qualified lead?” Imagine your ideal lead, and then work backward from there. By doing this, you’ll be able to understand what you need to include in your conversational flow. 

Take a moment to write down your top criteria for the perfect lead that matches your ideal customer profile, and then keep that in mind as you read the rest of this article. 

What follows are some specifics to keep in mind when executing your live chat strategy to meet your goals.

Keep Your Lead Engaged

It’s essential to remember that live chat can be used to speed up the sales process long after you’ve “gotten the info” or generated a lead. When you use live chat to connect with this new prospect, you’re now having a conversation– don’t let the power of that be lost on you. 

Real-time, dynamic conversation feels markedly different than communicating in waves through email, for example. When you use live chat as the primary way to connect with your prospects, every interaction builds momentum and allows you to share case studies and other content to help them through their decision-making process. 

For example, you can overcome objections in real-time because of how fluid live chat is. (Minimising email communications that can typically slow down the sales process.)

The beauty of this is that the prospect has all of their needs met more quickly and seamlessly in live chat than would be possible with other forms of communication and are more likely to convert.

Build Trust Through the Transparency of Live Chat

This might seem obvious, but when building your live chat strategy, it’s essential to be transparent with your prospects. 

One of the biggest mistakes a business can make when using live chat is not being transparent enough, which damages trust. Many people will assume the worst if you’re unclear about what you do, why you do it, and who you help. 

Live chat lets you have a clear, open, direct, and honest conversation with people in real-time. When you take this approach, you’re giving prospects a reason to view your brand favourably as you build trust.

Start the sales process off on the right foot, and use transparency to build trust with your marketing qualified leads.

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Offer Value

Think of your online interactions like a bank account. You shouldn’t be taking out any debits when you haven’t made any deposits. 

When a prospect comes to your website, they typically need something– and it might not immediately be a product you’re selling. This is okay, and an opportunity to offer some true value to your prospects to build a connection with them.

It’s proven that people are more likely to engage with a company that offers them something of true value. Be quick to give prospects free advice, point them to a helpful resource, provide a solution to a problem, or help them save money, just to name a few examples.

When you offer value to a prospect, they’re far more likely to give you key information in return, generating more marketing-qualified leads.

Be Responsive

When it comes to lead generation, you want to connect with people when you have their attention. When engaging with a prospect via live chat, it’s essential to be responsive. You can drastically reduce lead time qualification through this method. 

Remember that attention comes at a premium these days, and many things are fighting for your prospect’s time and mindshare. 

One of the most effective ways to come out on top when it comes to beating competitors and generating more marketing-qualified leads comes purely down to timing. 

Be sure to respond quickly to customer questions and offer a clear call to action with each interaction so that people know what they should do next. You're setting yourself apart from many other companies if you give accurate, clear answers when they’re ready to hear them. 

Don’t miss out on an opportunity to connect with people when you have their interest and attention. You will generate more qualified marketing leads if you’re responsive with your live chat when customers want to make decisions.

Want Your Live Chat to Generate More Leads?

It’s no secret that live chat is one of a business's most important marketing channels. 

If you’re a business of any size, you should use live chat to generate qualified marketing leads as a part of your marketing flow. 

If you are using live chat to generate leads, The Chat Shop would love to offer you a free peek into your analytics to see where you’re winning– and maybe where you could use some improvement. 

If you aren’t using live chat to generate leads, then The Chat Shop would love to have a conversation with you on how you can begin to improve your marketing efforts with the power of Conversational Marketing today.

Either way, we’d love to chat.